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 A lot has changed within the Nigerian gaming landscape since
the PwC April 2016 "The gaming industry in Nigeria" publication. The gaming
industry has continued to expand, Who Owns Bet9ja In Nigeria
benefitting from; the large and youthful population, improving internet penetration,
and the increasing access to internet-enabled devices.
Sports betting has slowly emerged as a lucrative segment, leveraging Nigeria’s huge football culture.
Some of the big leagues, such as the English
Premier league, and the Spanish La Liga, have millions of fans
in the country - betting provides Nigerians the opportunity to
earn from what they love. Despite the temporary dip in economic activities in 2016, growth prospects are positive even as the economy rebounds,
and income stabilizes. In this publication, we focus on the future
of gaming, highlighting the trends that are influencing change in the Nigerian gaming landscape.
This is being driven by the dynamics of players, stricter regulations,
improvements in internet accessibility, and the growing importance of consumer preferences.
These highlight the need to innovate, create content and gaming experiences that will
help companies gain competitive advantage. An important aspect that
has contributed to the rise in gaming industry has been the
broadening of the customer base to include the young middle-class Nigerians, repealing
the stereotype that the industry only succeeded in attracting the lower income
earners. 50% in the last three years, accorded
to increased awareness through aggressive expansion and marketing by operators as well as technological improvements in payment platforms.
The gaming industry has started attracting foreign entrants,
in particular, sports betting.
According to public sources, gaming content providers
like Gameloft, Intralot and Sirplay have partnered with local gaming companies to participate in the growing success of the gaming industry by providing technology services and support.
For instance, NaijaBillionaire has partnered with international platform providers like Lightmaker lotto who offer payment solutions and Indus Net Technologies who develop and provide technical support and digital content.
Partnerships have become important in delivering a successful
gaming experience. Telecommunication and payment companies are making gaming more accessible to mobile users.
For example: in the lottery segment, the Premier Bet Lotto
popularly known as "baba Ijebu", has partnered with MTN, Why Is My Bet9ja
Account Frozen enabling consumers to access the lottery via short
codes. Bet9ja has also recently formed a three year partnership worth
NGN200 million with Nigerian National League to enhance
the Nigerian League within the sports betting segment.
Also, the National Sports lottery (NSL) Plc, the organiser
and sponsor of Lotto Nigeria, recently deployed 30,000 i8550 POS terminals
for E-payment lottery. The i8550 supports all forms of bank cards, enabling the purchase of
lotto tickets through its secure terminals. In addition, betting
companies are partnering with mobile payment platforms, to
offer attractive bonuses on stakes, thus attracting more customers.
On the state level, the Lagos State Lotteries Board (LSLB) has issued over 40 licenses to operators (LSLB, 2017).
The board has started to implement measures to strengthen the regulatory framework through increased transparency.
These measures include providing and updating their data which includes operators
whose licenses have been suspended.
Other states are also realizing the revenue potential of the gaming industry and are taking a more aggressive role in regulating gaming activities.
For instance the Edo State Internal Revenue Service (EIRS),
which regulates the activities of all gaming operators in the state,
has instructed all operators to update their licenses and offset any outstanding tax liabilities.
The EIRS also plans to list operators with active licenses
in the near future (EIRS, 2017), in a move designed to reduce illegal
gaming activities in the state. At the Federal level, the National Lottery Regulatory Commission (NLRC) has also issued licenses to operators in the
industry. Currently, the overlap of regulatory functions between the state and the federal level is an issue,
as operators are sometimes levied twice. This
discourages entrants of new operators and future investments.
Nigeria’s gaming industry is quite fragmented with many small players.
As user behavior changes and spending needs increase,
the industry could be forced to consolidate - a key trend across
the global gaming industry. 28.4 billion of mergers and acquisitions,
a 77% increase from the previous year. This
industry consolidation has been attributed to the growth in mobile and virtual reality.
We expect to see consolidations as there are currently over 100 licenses issued by both the NLRC and LSLB.
As gaming continues to thrive amongst the youths and other
interested parties, a key way operators can ensure addiction is managed
is by enforcing age limits and initializing deposit limits for individual accounts.
This means that there is a maximum amount of money
that could be deposited in a punter’s accounts daily, Where Is Bet9ja Head
Office Located In Abuja instituting a sense of
control for How Bet9ja Ruined My
Life the punter. As gaming becomes part of the
lifestyle of youths, addressing the perception of gaming through deposit limits would build an encouraging relationship between operators and punters’.
Various betting platforms have enabled this option for punters’ accounts to help control their money.
This system is currently utilized by Skybet and Bet365, amongst others in the UK and across Europe.
Research in the global gaming industry shows that the future of casinos, may be in the form of Integrated Resort Casinos.
The millennial generation (born between the 1980s and early 2000s) has not
warmed up to playing slots like previous generations.
Integrated resort casinos stand out from traditional casinos because they include several gaming operations with leisure or entertainment facilities such as shopping
centers, theme parks and hotels. Thus there is an opportunity for casinos to be integrated into lucrative tourist destinations and Bet9ja
Shop resorts in Nigeria. Virtual Fantasy Sports Betting Virtual fantasy sports betting will create a safer betting option for
operators and gain more interest
from the younger generations. This form of sports betting is as a result of real time data creating outcomes
based on a computer algorithm in which consumers can place bets.
Operators in Nigeria currently feature virtual games which allow Nigerians place bets both locally and internationally.
This has proven effective, as during off-seasons in football leagues,
customers could still place bets on virtual matches; which still feature their favorite teams and players.
Surebet247, Nairabet and several other operators currently
host this form of gaming on their websites, ensuring punters are still engaged through virtual sports betting during seasonal football breaks.
Giving the prospects of the Nigeria’s gaming industry,
there are opportunities for foreign technology companies
and service providers to increase local presence through partnerships with Nigerian companies who can deliver different sections of the value chain. These services includes
provision of gaming software, sports feeds, odds, virtual games, managed IT services etc.
This will help to create more jobs and build more a skilled workforce, leading to
sustainable growth of the gaming industry.
The overlap in the regulatory function between the
Federal and state levels is a major challenge facing the industry in Nigeria.
As such, an overhaul of the regulatory environment is required to enhance oversight and improve inconsistency in enforcement of license generations and payment of levies, development and revenue generation.
At the state level, the necessary regulatory
framework will need to be set up to properly regulate and govern the gaming
industry for effective transparency of betting operations.
There are a wide range of approaches taken by regulators and fiscal
authorities across the globe to taxing gaming activities of operators.
One major area of focus is the determination of what
constitutes taxable profit (i.e. the tax base) and the applicable
tax rate. In Nigeria, the interpretation of what constitutes net gaming revenue or the tax base remains unclear and largely inconsistent.
Providing a safe and secure gaming environment to players
is vital to the continuous success of the Nigerian gaming industry.
Security of online games/plays is a growing concern especially
with the increasing use of electronic channels for gaming.
Online Lottery and Sports Betting operators’ process high volume of players’ transactions and it is critical that these operators ensure that they
keep players personal data secure and protected from cyberattacks.
Cyber criminals may compromise a platform by installing malicious software (malware) to gather information about players from within their account.
This information could include cardholder data, login details, bank
account details, betting history and other personal information. Also,
a denial of service (DoS) attack could be carried out which could
disrupt the performance of the gaming platform or even make it unavailable,
leading to customer dissatisfaction, service downtime and loss of gaming revenue.
The recent foreign exchange crisis resulting in the weakening of
the Nigerian naira has placed a severe strain on businesses in Nigeria.
The software and hardware solutions for gaming,
used by operators are mostly sourced from foreign providers and as such, operators tend
to pay more than previously negotiated due to fluctuations in the currency.
Game of chance in Nigeria generally thrives through word-of mouth
advertising and most punters in the country get involved in gaming through information from close relatives, peers and colleagues who have won high returns with little stakes placed on bets.
With the nature of the sport and the passion and energy generated, there is always a sense of addiction associated with this activity, and addiction is the
primal force behind the stigma generally
associated with gaming in Nigeria. With the thriving opportunity, the expansion in the gaming industry
is deterred by strict religious beliefs in the country against the game
of chance. Some operators within the gaming industry lack inadequate structures to support the model of the business.
A number of the companies that make up the gaming space evolved from the old pool culture, and these businesses
were managed with limited financial knowledge depending on the clientele
base. 5. The tech giants are coming for your customers.
Popular betting company, Bet9ja, is faced with [url=http://redirect.viglink.com?u=http%3A%2F%2Fwww.dell.com">and image problem as it is being accused of failing to pay over N42 million won by three people who played some of their games. Our investigation revealed that the games were played at 17:19, 17:28, 17:44 and 17:45 respectively. The winnings were immediately announced on the data base of KC Gaming Networks, owners of Bet9ja. All efforts by the quartet to actualize their winnings were rebuffed by the management of the betting
company. The letter was signed by Barrister Kayode Oyemakinde.
It took the betting company almost a month to respond to the correspondence from the winners lawyer.
"Therefore, as at the time your Clients placed their bet, they already knew the result (and) the names of first scorers".
Ordinarily, the explanation above might have settled
the controversy over the payment of the winnings.
However further investigation by Top Society revealed
that Bet9ja cannot fully absolved itself from the controversy.
Bet9ja needs to explain why its betting portal remains opened when the matches on which betting are
being placed have commenced. All over the world, betting portals are closed whenever the kick-off time is up.
Bet9ja also admitted that it made a mistake by allowing the game to
be played, so the question is whether the
betting quartet should take responsibility for the betting company’s mistake.
Our source further investigation revealed that the protesting quartet were not the only people who placed bets on the game at that
particular time. Thousands other people placed bets on the
matches at that particular period. Since Bet9ja has admitted mistake in allowing the bets to be placed, is the betting company refunding the betting to thousands who have
placed bets on the matches.
X2 - you predict that the away team is a winner or it`s a draw at the end of the match.
12 - you predict that the home team or the away team wins at the end of
the match. O/U 2.5 - It means that you have to predict a
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for the main tab. In this section, you need to predict the outcome for the
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It`s more difficult but the website pays much more if you win this
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You just need to predict a total number of goals for the match.
The Bet9ja booking codes and odds are different from one
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there are two possible outcomes! You need to guess whether the home
team wins both halves or not. No - HWBH - home team is not a winner of both halves.
In this section of the Bet9ja booking codes guide,
there are two possible outcomes too! You need to guess whether the away team wins both halves or not.
No - AWBH - away team is not a winner of both halves.
If you want to guess the outcome of the
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When using this bet9ja booking codes, You need to predict who is going
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1 - 1st Goal - Home team scores first. This Bet9ja booking codes gives you a possibility to
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scored by the away team. There are four possible
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This section will help you to win by guessing the Odd or youtube.com
Even results of the match. There are two possible results!
Even - number of goals are even. You can also predict this
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bet, then this section is for you. NG - one or no team
scores any goal in the whole match.
You can do the same betting with the two halves
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team scores any goal in the 2nd half. This Bet9ja booking codes gives you an opportunity to predict the result of the match.
Only this time, the draw is not an option. You can select out of two possible outcomes!
1DNB - home team is a winner. You can make the same prediction for the first half of the match.
There are two possible options! 1 DNB 1st Half - home team is a winner.
This tab gives you the opportunity to predict a total number of goals by both teams.
You can choose out of 13 options!
One exciting way to make money online is by creating quality and unique video contents on YouTube.
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According to the 2018 YouTube stats published by Ominicore,
over five billion YouTube videos are watched around the world on a daily basis.
YouTube has active monthly users of over 1.9billion which makes it the second
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YouTube is a really interesting way to make money, and when it’s done right, it can be a very lucrative
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Youtube monetization works on the basis of the platform provided by Google
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First, to qualify for monetization, your channel has
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least 1,000 subscribers.
 This policy went into effect at the beginning of 2018 and is another way for YouTube to prioritize watch time (as
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Once your channel has achieved the total number of required YouTube hours and number of subscribers,
then you are ready to enable monetization on your videos.
1. Click on My Channel in the drop down after you click
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From this screen, click on YouTube Studio. 3. On the
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